opportunities

1. Opportunity for Enterprise Partners

Being Australian represents a new opening for developing constructive and commercially sustainable business opportunities that benefit Australians.

2. Opportunity for Sponsors

Being Australian provides sponsors with an unprecedented opportunity to:

• Achieve high visibility in the program for capturing and presenting subject matter of great significance to Australians.
• Be recognised for supporting community well-being and improved social cohesion
• Demonstrate commitment to enhancing communication, connection and community among all Australians and throughout Australian communities.
• Be recognised for making Australia Day more personally meaningful for millions of Australians.
• Support the creation of course material specially developed for high school and university students and any individual studying Australian contemporary life or the nation's musical history.

3. Opportunity for Australians

Being Australian gives Australians a new way to identify with each other by:

• Discovering aspects of the Australian experience through moments people remember that typically go unnoticed
• Observing and valuing life in Australia from new points of view
• Making meaningful contributions to the dialogue Australians have of themselves as a nation
• Sharing feelings for Australian life through words, pictures and sounds that have special meaning
• Optimising the latest communications technologies to exchange hidden features of the Australian experience
• Contributing to a film that gives them access to themselves through each other's eyes on during a future Australia Day
• Contributing to a national snap-shot of life for future generations of Australians

4. Opportunity for Australia Day

Being Australian helps Australia Day reclaim its status as more than merely a holiday by:

• Personalizing and democratising the experience of Australia Day celebrations.
• Providing Australians with a new and highly interactive way of acknowledging themselves and their nation that makes possible the Australian experience.
• Creating new opportunities for building up Australia Day as an anniversary of meaning and relevance to all Australians everywhere.
• Providing Australians with news ways of expressing their love for their country.